Rebrand of Anheuser-Busch's lemonade beer "Naturday". Intended to reposition the product to appeal to hard seltzer fans while keeping the fun nature of the original design intact. Project was awarded an honorable mention in AIGA Philadelphia's LOCALLY SOURCED Issue 04.
Project began with creating a logo specifically for the Naturday brand in order to distance itself from Natural Light beer and tailor to the seltzer crowd. Created the logo using Brandon Grotesque medium and incorporated Naturday's prior flamingo imagery into it.
Designed the cans around fruit-inspired patterns and summer colors. Brought the brand to life using summer imagery, created some in-brand promotional slogans as well.
