During my time as a Digital Assistant Account Executive at GMMB, a political communications agency, I supported the ideation and execution of digital advertising for client campaigns. I helped concept, produce, and traffic ad creative across platforms, working closely with clients and in-house teams teams to keep materials aesthetically pleasing, on-message, and moving under tight deadlines.
One of my main tasks at GMMB is to design and often write copy for Meta advertisements. Oftentimes these ads were for Super PACs, meaning we legally could not communicate with the candidates campaign. This lead to us building ad creative from scratch rather than following a campaign's brand guidelines. That improvisation pushed me to trust my own design instincts and taught me how to quickly build a cohesive, persuasive look from nothing.
To the right are three graphics directions I designed highlighting some of Pennsylvania CD-01 nominee Bob Harvie's endorsements.
